Creative Strategist & Graphic Designer | Scaling Brands with Consistency

Featured graphic design

Branding, campaigns, posters, and social content. Click through for details.

Campaign

Red Cross — Public awareness visuals

Redesigned heat-wave safety assets to be highly accessible and legible, resulting in faster comprehension for at-risk populations during critical weather events.

See full set →

Branding

Boutique — Logo & identity

Developed a minimal logo and neutral color system to allow the boutique’s curated inventory to take center stage, creating a cohesive visual.

Role: Identity | Tools: Illustrator, Canva handoff

Brand guide →

Branding

Florist — Visual identity

Created a delicate, modular floral motif that scales from small packaging labels to social templates, ensuring a premium, cohesive brand experience across all touchpoints.

Role: Identity | Tools: Illustrator, Canva

See templates →

Campaign

Social cause clothing — Campaign set

Designed an adaptable campaign system that keeps the focus on the cause while maintaining brand consistency across diverse social platforms and physical print materials.

Role: Creative direction | Tools: Photoshop, Canva handoff

Campaign overview →

Campaign

Suicide awareness — Sensitive design

Created an empathetic visual framework to make sensitive resources visible and accessible, balancing urgent messaging with a supportive, non-intimidating aesthetic.

Poster set →

Events

Event posters — Music & Fashion

High-impact poster compositions for "Musical Night" and "Fashion Nightwear".

View Musical Night →

Retail

Sports shop — Retail promos

Built a high-energy typographic system for in-store signage that captures attention quickly, coupled with modular frames that highlight product features on social media.

See set →

Awareness

Awareness days — Diabetes & Book Day

Educational posters optimized for readability and quick shareability.

View Awareness Days →

Community

Community & culture — Turkey Trip & Baithak

Event visuals celebrating culture and connection.

View Travel & Community →

Commercial

Makeup artist — Brand visuals

Premium look & feel tailored for portfolio and Instagram presence.

More visuals →

Website design & UX

Problem → approach → outcome. Linking design choices to performance.

A1Dynamics.com — UX-led redesign

Led information architecture, visual hierarchy, and content modules to reduce friction and improve conversion pathways.

Role: UX/UI, content modules | Tools: WordPress, Elementor

Visit site →

Sikyuen.mu — Content-first UX

Refreshed layout and navigation with emphasis on clarity, mobile performance, and easy content updates.

Role: UX/UI | Tools: CMS

Visit site →

Scalable templates

Systems that non‑design teams can adapt across stores and campaigns.

Email

Newsletter templates — Engaged & Lapsed segments

Two segment-specific templates with modular blocks for offers, stories, and CTAs.

Deliverable: Editable | Revisions: 2 rounds

Social

Social templates — Before/After, Testimonials, Store highlights

A cohesive set with locked brand elements and flexible content areas for franchises.

Deliverable: Editable | Access level control

Print

Catalogue / Ebook — Modular layout

Reusable grid systems, cover variations, and styles for 15–28 pages.

Deliverable: Master template + style guide

About

Communications strategist and designer with 8+ years across Canada, UAE, and Pakistan. I lead creative that pairs inclusive storytelling with performance goals, and I build systems — not one‑offs — so brands stay consistent at scale.

Skills: Creative direction, brand identity, UX/UI, social & email design, media planning, analytics. Tools: Adobe Suite, Canva, WordPress, Elementor, GA.

Let's create something brand-consistent and scalable

Available for freelance projects, retainers, and template systems.